When should I use YouTube in my video marketing strategy?

YouTube is a powerful “free” video hosting platform and the number 2 search engine behind Google (its parent). But it could be costing your business lots of money. Its business model is to use your content and then sell ads around it. It wants to keep viewers on YouTube so they watch more ads. All of this is fine and can work to your advantage, if you plan for it. Planning means knowing “why”, “where” and “when” to use YouTube. Creating videos can be expensive and time consuming, so you want to get a good ROI for the effort. It is a great place to run an engaging and fun video ad so that people are thinking about you. But make sure to include enough information to get them to your site.

Once you get visitors onto your site you want to keep them their as long as possible. This is when we highly recommend using Togotiki for hosting your videos and 360 virtual tours.

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